Guardian Bikes

As the senior visual designer at Guardian Bikes I used mediums such as emails, web content, and landing pages to connect the brand with top of funnel customers across diverse channels, leaving a lasting impression. My creative contributions enhanced the brand’s aesthetic appeal while also significantly increasing engagement.

Skills
Adobe Creative Suite, Figma, Sketch, Microsoft Office

Role
Visual Designer, UX/UI Designer

  • Email Campaigns

    Designed welcome and post purchase
    email journeys

  • User Experience Design

    Preformed regular case studies on
    underperforming content

  • Product Design

    Created custom illustrations for new products

User Experience Design

I completed several user experience audits on the company’s website. After reviewing user data, I was able to find valuable insights that guided a redesign of the homepage and product display pages. The updated designs had an average 30% higher conversion rate than previous iterations. 

Homepage Redesign

Through a survey served to our audience via email, we collected data that provided insights into the preferences of our audience. Questions were asked that provided both qualitative and quantitive data.

Learnings

• More education about product features

• Product validation and social proof

• Simple access to product catalog

Solutions

1 | Clear Call to Action + Product Differential
Redesigned the homepage hero to better highlight how our product stands out from the competition.

2 | Streamline Customer Journey
Improved the customer journey by adding
the product catalog to the homepage.

3 | Added Social Proof
Added images and number of reviews to
inspire parents with proven success

Matching Accessories

Based on customer feedback gathered through an email survey, we created a new accessories line that matched our bike colors and aligned with our audience's preferences.

Learnings

• More education about product features

• Product validation and social proof

• Simple access to product catalog

Solutions

1 | Highlighting Features
Redesigned graphics to better highlight how our product stands out from the competition.

2 | Other Recommended Products
Improved the customer journey by adding
product recommendations.

3 | Simple Iconography
Added simple icons to quickly answer customer questions

Fun Sticker Designs

4 | Surprise and Delight
Illustrated stickers for kids to show their unique style.

Product Design

I designed several product lines for new accessories, including water bottles, bells, and company t-shirts. I implemented design improvements on product display pages to provide quick information to customers with frequently asked questions.

Email Campaigns

I designed and implemented weekly email campaigns based on marketing objectives and created new welcome and post purchase journeys. The design improvements to the welcome series led to a 50% increase in the conversion rate of prospects.