Snowville
Creamery

I was hired as a content creator and graphic designer, responsible for creating engaging content for the company’s social accounts and website. I used my photography skills to shoot collages for several print ads and also photographed recipes for a promotional recipe book.

Tools
Adobe Creative Suite, Microsoft Office

Role
Brand Designer,
Photographer

By directing the product photography, I was able to capture the simplicity of the product. Each ad was made from scratch, just like the products. I photographed the rustic ingredients and locations that make Snowville Creamery so unique.

My passion for baking and photography was the perfect combination to showcase the product to new customers. I tested recipes and documented my progress on the company's social channels, leading to a 50% increase in social engagement and earned media publicity. This organic marketing helped the brand enter new markets.

Created GIF assets to increase the engagement of under preforming ads. Assets were designed to be vibrant, aesthetically pleasing, and concise.