Ariel Taylor

2022 - Present

Art Direction & Visual Design: Led and executed creative projects, including branding, marketing, and social media campaigns, ensuring visually compelling outcomes that resonate with target audiences.

Photoshoot Production: Managed and coordinated photoshoots, from conceptualization to execution, delivering high-quality visual content for campaigns and product launches.

Project Management: Oversaw project timelines, budgets, and resources, ensuring successful completion of creative projects within deadlines and aligned with client objectives.

Team Leadership & Mentorship: Inspired and mentored design teams, fostering a collaborative environment that encourages creativity and excellence in every project.

Adobe Creative Suite Expertise: Proficient in Adobe InDesign, Illustrator, and Photoshop, with extensive experience in creating and refining design elements across various media.

Social Media & Digital Strategy: Developed and implemented digital-first creative strategies that enhanced brand engagement and visibility on social media platforms.

Cross-functional Collaboration: Worked closely with cross-functional teams, including marketing, PR, and account services, to ensure cohesive brand messaging and creative alignment.

Presentation & Communication Skills: Presented creative concepts and strategies to clients and internal teams, effectively communicating ideas and ensuring alignment with brand objectives.

2019 - 2022

Adobe Creative Suite Proficiency: Expert in Adobe Photoshop, Illustrator, InDesign, and Figma, creating and refining high-quality visual designs for both digital and print media.

Design Principles & Typography: Applied strong knowledge of design principles, including typography, color theory, and layout techniques, to produce visually compelling and user-centered designs.

Print & Digital Production: Delivered technically accurate and optimized designs for both print and digital platforms, including catalogs, websites, social media assets, and email marketing materials.

UX/UI Design: Developed intuitive and aesthetically pleasing user interfaces, creating UI style guides and ensuring a seamless user experience across web and mobile platforms.

Collaboration & Communication: Worked closely with cross-functional teams, effectively incorporating feedback and ensuring cohesive design solutions that align with brand guidelines and project goals.

Project Management: Managed multiple projects simultaneously, prioritizing tasks, meeting deadlines, and delivering high-quality work in fast-paced environments.

Branding & Identity Design: Developed and maintained consistent brand guidelines, creating on-brand assets and visual identities that resonate with target audiences.

Illustration & Photo Retouching: Skilled in illustration and photo editing, including retouching and working with CGI environments to enhance visual content.

Adaptability & Continuous Learning: Passionate about staying on top of industry trends and continuously learning new techniques and tools to innovate and improve design quality and effectiveness.

2014 - 2019

Founder of A H Taylor Design: Established and operate a screen printing studio, providing custom print work for individuals and businesses.

Traditional Screen Printing Techniques: Utilize traditional screen printing methods, typically layering an average of five colors per print, to create specialized artwork tailored to client needs.

Custom Illustration Work: Expertise in illustrating custom invitations, stationery, and promotional artwork, ensuring unique and personalized designs.

Drafting & Design Techniques: Enhanced drafting and design skills through hands-on experience in operating a small business and delivering high-quality print work.

Business Skills Development: Gained valuable business skills, including social media content management, product photography, and copy editing, to effectively market and manage the business.

2016 - 2018

Graphic Design: Advanced design and marketing skills in a fast-paced environment, contributing to various advertising and promotional projects.

Print Advertising Design: Designed print advertisements for magazines, brochures, postcards, and signage, ensuring consistent and effective visual communication.

Primary Liaison for Advertising Collaborations: Served as the main point of contact for companies collaborating with Snowville Creamery on advertising projects, managing relationships and ensuring project success.

Custom Advertising for Distributors: Created tailored advertising materials for distributors to use in various retail spaces, enhancing brand presence and visibility.

Website Design & Management: Updated and designed the company’s website layout and content, improving user experience and maintaining brand consistency.

Social Media Content Management: Managed Snowville Creamery’s social media content, including product photography, GIF animations, and copy editing, to engage and grow the online audience.

Promotional Calendar Design: Designed and produced the company’s yearly promotional calendar, creating fourteen unique illustrations that captured the brand’s essence.

Local Recognition & Cookbook Feature: Promotional content received local media attention, and a recipe created for a campaign was featured in the cookbook “Tasting Ohio,” published this year.