During my time as a visual designer at StewMac, I was immersed in the world of luthierie. My creative contributions not only played a pivotal role in connecting with devoted customers but also significantly shaped StewMac’s brand aesthetic appeal. I was able to direct top preforming assets and learn valuable techniques for crafting visual narratives. Through mediums such as emails, web content, and landing pages, I designed strategies for a user-friendly experience that grew their product knowledge.